![]() Only after that do I start to ask what keywords could be applied, then re-draft the content. I have a process called "keyword drafting." Here, I think of the concept first and then write the draft only thinking about the value and quality of the answer to the question. Sometimes they need short content ("How do you double-knot your shoelaces?" but sometimes they need a book ("What is the meaning of life?").Įspecially as systems get more intelligent at delivering what people need, the human differentiator of assessing the psychological nuance of keywords will become more important. They strive to understand the psychology of a searcher. Good SEOs use keywords to evaluate intent and understand what the user wants to learn. ![]() It's about delivering value, not counting words or keywords. I still get asked "It should be at least 300 words, right?" and "How many times should we include the main keyword in this?" with regularity.ĬhatGPT also hasn't changed how I answer these questions. (Once AI can do that, we'll have new threats to discuss.) What's not changing at all?ĬhatGPT hasn't changed the questions I hear about keyword quantity and word count. The real value of good SEOs still comes in doing the hard work of nuance and recognizing negative space. The threat of using ChatGPT for keyword research is falling in love with its ease. Uncovering the need nobody else is addressing is how you strike keyword gold. It takes reading and deep thought around the concept to realize what's missing. What's not there?įinding a negative is hard work. The next step after that should be a gap analysis. ![]() ![]() But that work won't be very good and it's something a lower-priced competitor could offer. It can be enticing to type in a keyword and ask ChatGPT to find all the related keywords for you and stop there. The main threat posed by ChatGPT functionality to effective keyword research is similar to the threat posed by other powerful tools: it tempts marketers to take too many shortcuts. human-generated content, the business threats of chatbots keeping users on the SERP and away from brand sites, and AI-driven SERPs vs. (It would take many thousands of words to dig into the topics of AI-generated content vs. I'm sticking to the topic of keyword research here. ![]()
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